For Estate Planning Firms

Stop renting leads.
Own them.

Done-for-you SEO that increases revenue.

$3,500/mo all-in. Free written strategy first.

See how it works

Your website isn't bringing in clients.

Google Ads and LSA work. But you can't turn them off.

  • Every dollar you spend on ads disappears. SEO keeps working for life, turning into an actual asset.
  • Your website is everyone's problem and nobody's priority. It sits there while competitors show up.
  • Past agencies sent traffic reports. Leads didn't increase.

Best fit: You already know what converts from Google Ads, Local Services, or both—and can invest on a 90-day horizon.
Not right now: If you need leads next week to survive, stabilize that first.

What's in the box

Everything an in-house team would build—5x cheaper and without the management.

Technical SEO

Your firm, showing up right

We structure your site so Google understands what you do, who you serve, and where you are — then displays it with stars, sitelinks, and contact info before anyone even clicks.

SEO Content

Articles that rank (and convert)

30 research-backed articles a month, written to show up when your best clients are searching — and to earn their trust before they call.

GBP Optimization

Your Google presence, managed

Google Business Profile and directory listings optimized and kept current — so you show up in the Local Pack before anyone clicks an ad.

Backlink Building

Trusted legal sites vouching for you

10 placements a month on Avvo, FindLaw, state bar associations, and legal publications. When authoritative sites link to yours, Google ranks you higher — for good.

Free — no commitment

Get a written strategy
before making a decision

We map your competitive landscape, find every keyword your competitors rank for that you don't, and return a clear 90-day plan. Yours to keep regardless.

Competitor keyword gap analysis included
Written roadmap — plain English, no jargon
No invoice until you decide to proceed
Get my free plan →

You've probably explored a few options already

None of them are wrong—but each has a cost.

  • Keep relying on referrals — works until it doesn't; you can't control the pipeline
  • Keep paying for Google Ads and Local Services Ads — predictable, but you're renting every lead and margins shrink
  • Hire someone in-house — expensive, takes months to ramp, and you're still managing them
  • Try a cheaper agency — lower fee, but the output lands on your reputation
  • Do nothing for now — the site keeps sitting there while competitors show up

This program exists for firms that want results without building a team or gambling on quality.

A full SEO operation running in the background.

Step 01

We learn everything about you, before writing a single word

Most agencies publish generic content that could belong to any firm. Before anything goes live, we understand how you work, who your best clients are, and what makes you the right choice — so every article reads like it actually came from you.

Intake call → voice & tone doc
Step 02

We map every search your future clients are running

We research every question, concern, and service search your future clients type into Google. Then we organize it by revenue likelihood into a 12-month content plan — 30 articles a month, each targeting a real query with real intent.

Keyword gap analysis → content calendar
Step 03

We execute — content, backlinks, GBP, citations

Articles go live. Your Google Business Profile gets optimized. Backlinks are built. Directory listings are handled. Everything runs on a monthly cadence — no approvals, no check-ins, no project management on your end. The asset compounds every month and stays on your domain.

~30 articles/mo · backlinks · GBP
Step 04

You see what’s moving and why — every month

Each month you get a plain-English readout showing how your site performs against the searches that matter for your practice. Not pageview charts — rankings, visibility, and whether you’re closing the gap on competitors. You’ll always know if it’s working.

Monthly report · live dashboard

Speed, ownership, clarity

Three reasons this works for professional firms.

Get found faster

We build the pages that show up when clients search. Your site earns trust with Google while competitors stitch vendors together.

Own the asset

Done-for-you. Briefs match how you talk to clients; you approve sensitive lines. Pages live on your domain—unlike paid Google, you stop paying and they keep working.

See what's working

Reporting tied to leads, not pageviews. Know where competitors show up and whether you're closing the gap.

What makes this different

If you've worked with agencies before, here's how this compares.

Dimension Typical agency / low-end content This program
How much gets done Often a few posts per month ~30 research-backed articles/month, edited before publish
Where the plan comes from Generic proposals or templates Built from your competitive landscape—not a one-size deck
When you see the plan Weeks after you sign Written roadmap before you pay
Quality control Depends on whoever was assigned Editors + guardrails so weak claims don’t ship
Reporting Activity and vanity metrics Readouts tied to demand and leads—not charts for their own sake
Contract length Often 6–12 month lock-ins before you’ve seen real output Month-to-month. Stay because it's working.

One right-fit client. What's that worth to you?

Building this in-house: $12K–15K/mo

$3,500 / month

Month-to-month. No long-term contract.

90-day progress guarantee—if we don't move the needle, up to 90 more days free. What we measure

Included

  • Free strategy overview before you pay
  • Full website SEO optimization
  • 30 articles/month, reviewed for accuracy
  • 10 links from other sites/month
  • Google Business Profile optimization & management
  • Directory listings
  • 24/7 dashboard access (app.seodude.io)
  • Monthly 60-min strategy call
  • Async support between calls
  • 90-day progress guarantee

Add-on: Website build

The site is $6,000 total, paid as an extra $1,000 a month for six months under a fixed 6-month contract.

Pay quarterly and the 10% discount applies to your full invoice (program + new website).

Optional new website: six thousand dollars total, billed as an extra one thousand dollars per month for six months under a fixed six-month contract. If you pay quarterly, the ten percent discount applies to your full invoice, program plus new website.

In case your current site can’t support the program.

Objections we hear on every good call

If it’s on your mind, it’s probably on theirs—so we answer it here.

Do I need to know SEO?

No. Know your clients and your offer—we translate that into a plan and handle execution. You stay in the loop without jargon.

What if we’re not on Google Ads or Local Services yet?

The program still works—but it moves faster when paid Google has already shown what converts. If you're not spending there yet, we should talk timing.

Is the goal to stop running Google Ads and Local Services?

No—the goal is flexibility. Own more demand, trim paid Google where your site delivers, keep it where it still works. Sleep without worrying that turning off Google Ads or Local Services would silence the phone.

How long until we see results?

Your site builds over time—expect directional progress on coverage and traffic first, then pipeline impact as your site earns trust. We set honest milestones in your free plan.

Who owns the content?

You do. Everything is published on your site and stays with you. We’re the operator, not the landlord.

What does “free written strategy first” mean?

You share context; we return a written roadmap—topics, where competitors are winning, publishing pace. If either side isn't excited, you walk away with useful clarity and no invoice.

What's included beyond content?

Everything your site needs: strategy, 30 articles/month reviewed for accuracy, 10 links from other sites, Google Business Profile management, directory listings, 24/7 dashboard access, a monthly 60-min strategy call, and async support between calls. Need a new site? That’s a separate add-on (+$1,000/mo for up to 6 months). Content is one piece—not the whole program.

We tried SEO before and it didn’t work.

That’s common. Weak results usually come from too little volume, wrong targeting, or content that doesn’t meet the bar for your market. We’re built around all three—happy to show how that differs from what you saw before.

We’re already working with an agency.

Good—that usually means you take search seriously. The question is whether you're getting the output and proof you need. If you want a straight comparison on volume, where the plan comes from, and reporting, we can walk through it without drama.

What if I want quarterly billing and a website build?

Quarterly + website build: 10% off the full stack. The 6-month commitment covers the financed $6K build.

$3,500 a month sounds like a lot.

It’s a real line item. The useful frame: what’s one qualified client or matter worth against a fixed monthly cost—and does traffic you own reduce what you’re paying Google over time? We’ll use your numbers; no generic ROI theater.

What counts as “progress” for the 90-day guarantee?

At kickoff we document a baseline once Google Search Console reflects your real landscape. We focus on an agreed priority set—the pages and searches that lead to clients—not terms that don't lead to business.

We consider the needle moved if, by the end of the first 90 days of paid service, at least one of the following improves versus that baseline by the thresholds in your agreement (we set the numbers in writing so there’s no debate):

  • How often your pages show up for the pages and searches that matter (Search Console)
  • Clicks from search to the pages that matter for your business
  • Where you show up in results for the searches that matter (Search Console + tracker)
  • New pages we publish start showing up for the searches you care about

If none of those indicators clear the agreed bar, we extend the program up to 90 more calendar days at no charge while we adjust strategy and execution.

We re-baseline or pause the guarantee window only in edge cases—e.g. prolonged site outage, blocked publishing, or a major change on your side that makes measurement meaningless. Exact rules sit in your client agreement.

Can you guarantee rankings?

We don’t guarantee a specific rank or slot—no ethical operator can promise Google’s algorithm.

We do guarantee delivery (the work in your plan) and accountability: if the agreed search metrics don’t move in the first 90 days, you get up to 90 more days free while we course-correct. That’s how we put our incentives where your risk is.

Someone else has to sign off on this.

Makes sense. We can package a short written summary of the plan and economics for whoever needs it—and schedule a tight follow-up so questions don’t die in email.

Request your free plan

Tell us who you serve and how much rides on Google Ads, Local Services, or both. We'll reply with a written plan before making a decision.

  • Human review on everything
  • $3,500/mo, month-to-month
  • 90-day progress guarantee

Not ready to fill a form? Read the FAQ or scroll back to pricing. Low-pressure beats no decision.